The Body Language Institute



    Boosting Credibility, Confidence, and Careers

    THE BODY LANGUAGE INSTITUTE (BLI), located in Alexandria, VA (9 miles outside of Washington, DC), is an elite certification program. We offer nonverbal communications training that helps executives, sales people, and future leaders build executive presence, explode their selling skills, and create and deliver winning business presentations.

Become Body Language Certified!


What are you waiting for? Click here to view upcomming certification programs and prices.

Executives Turn to Body Language

Read MoreThe Washington Post uncovers a growing trend of Executives turning to Body Language to give them the edge in business.

Kindness = Attractiveness


Recently, I was watching an interview with Simon Cowell and he was asked how he was raised and Simon replied, “My mum raised me with manners and always said manners make the man.” It just so happened, I was focusing on this same thing with my 9-year old son Angus. I told Angus “manners make the man Angus” and that he should always be nice and a gentleman. Angus said “Well mom, how come the girls like the mean boys?” That very question made me think. So are the sayings nice guys finish last or pretty girls always get their way really true? Well, according to some rather encouraging new research, an attractive personality may be one of the most important factors in perceived beauty. In other words, being a good person could actually make people perceive you as more attractive.

A recent study, led by Yan Zhang of Huazhong University in China and published in the November 2014 issue of Personality and Individual Differences, found positive personality traits to increase perceptions of facial attractiveness. The researchers tested 120 male and female adult Chinese participants, randomly divided into three groups, and asked each participant to rate 60 photos of unfamiliar Chinese women making neutral facial expressions. Two weeks later, participants rated the same pictures again. But this time, one group was given positive personality descriptions, like kindness and honesty, alongside the same photos. The second group looked at the same photos, but read accompanying negative personality descriptors (such as meanness or dishonesty). The control group was shown the same photos without any personality descriptors.

All three groups had similar attractiveness ratings in the first round of photo rankings. But in the second round when the descriptions were added, the group shown the same photos with positive personality descriptors assigned the highest attractiveness ratings to the photos, while the group with negative personality descriptors ranked the photos less attractive than the positive group and the control group.

My take on this is that “what is good is beautiful,” with personality reflecting desired traits as facial attractiveness. This phenomenon can also be called the “halo effect.” We can thus presume that personality traits may contribute to judging facial attractiveness and that the personality traits desired in a person are reflected in facial preference. Aesthetics and beauty have fascinated human beings from the very dawn of mankind, inspiring countless artists and philosophers. However, an absolute definition of aesthetic values remains elusive.

See What Our Grads Have To Say

BLI Course Schedule

Small classes, fewer then 20 people
Private one-one evaluation & coaching with Janine in each course
FREE video of your BLI adventure in each course

BLI 101 

November 6-8 2014

January 22-24 2015

March 29-31 2015

BLI 102

BLI-102: The NEW Body Language Advanced Certification

BLI 300

January 5-9, 2015 (SOLD OUT)

February 16-20 2015

Group Rate: Contact us for personalized training with special pricing and dates for groups of ten or more at 202.505.2541.

Register Now: Call us at 202.505.2541, we are waiting for your call!

  • The Day after Janine's training, in the first four-hours at the office; we closed more than $100,000 in sales..unbelievable!

    —Gary Gibson, Sales Manager, Wyndham Vacation Ownership

  • Prior to attending Janine's training my average close time was two weeks. After attending the Sales Driver program, my average close time dropped to two days, as a result I've increased my banquet revenue by 14% (and climbing).

    —Nicole Tibbs, Senior Catering Manager, Grand Hyatt Hotel

  • Janine was able to communicate effectively with our international sales team. Her program added value to our company and increased sales around the globe. She's our highest ranking speaker ever.

    —Kevin Kirby, Senior Director of Sales, Hard Rock International

New Class Location

Contact Us

Have questions about the Body Language Certification Courses? Give us a call.


Register Today!

Click here to save your seat in the next course!

Register Now!