COURSE DESCRIPTION

In “Confessions of a Car Salesman, “ by the editors at Edmonds.com, the sales pitch is described as, “tap dancing on raindrops.” Whether you sell an internet service, computer equipment, hotel meeting space, or automobiles, you have a tough job ahead of you, especially with today’s slowing economy. At all times, you must put your best foot forward. Psychologist Albert Mehrabian found that in spoken communication, only 7% of the meaning was conveyed through spoken words; the other 93% was conveyed non-verbally. Do you know if your body language is stopping a possible sale before you even say a word? Are you too aggressive, insecure or uncertain with your customers?

Consumers spend millions of dollars every day on merchandise and often form their first impressions of a company by evaluating its sales force. Therefore, to remain competitive, all salespeople must master reading body language cues to enhance their communication skills and, ultimately, their sales results. Our Lyin’ Tamer™ cutting-edge sales program, “Tap Dancing on Raindrops” will show you and your sales force how to determine the exact needs and wants of your prospects,; immediately improving your sales team’s productivity. Our presentation provides comprehensive, hands-on, results-based training that can be used the moment you return to the job.

The learner will reliably:

• Explain the importance of body language and other non-verbal communication & create a sales strategy based on establishing our Lyin’ Tamer™ rapport & control techniques;
• Learn to become a more effective communicator & generate increased profits with fewer resources;
• Eliminate prospecting reluctance and the fear of rejection;
• Establish relationships of mutual trust and respect & eliminate sales resistance through anchoring and leading techniques;
• Obtain a firm commitment to do business, when the prospect's stated needs can be determined & met.